[DataTalks.Club] Swyx on Marketing Yourself

I joined Alexey Grigorev's DataTalks.Club podcast to talk How to Market Yourself (without Being a Celebrity).

I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on How to Market Yourself (without Being a Celebrity).

Links:
- How to Market Yourself without Being a Celebrity (tweet thread)
- DataTalks.Club Video and Transcript
- The Coding Career Handbook - special discount

Timestamps
  • Marketing ourselves (1:15)
  • Components of personal marketing (5:00)
  • Personal brand for an average developer (7:06)
  • Picking a domain: what to write about? (13:13)
  • Being too niche (15:30)
  • Finding a good niche (17:15)
  • Learning in public (18:23)
  • Borrowed platforms vs own platform (20:11)
  • Starting on social media: Picking what they put down (22:48)
  • Career transitioning: mutual exchange of value  (23:50)
  • Personal marketing for getting a new job (33:30)
  • Getting hired through the back door (37:50)
  • Finding content ideas (39:45)
  • Marketing yourself in public — summary (40:10)
  • Open-source knowledge (41:11)
  • Internal marketing: promoting ourselves at work (45:09)
  • Signature initiative (49:30)
  • Public speaking (53:30)

The backing track to my narration is Algorithms by Chad Crouch.
2021 Swyx